THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Why I Recommend Looking Beyond the Listing Photos

Why I Recommend Looking Beyond the Listing Photos

Why I Recommend Looking Beyond the Listing PhotosMartha Viera Parsons
Published on: 20/07/2026

Wide-angle lenses can mislead. Discover why you must look beyond listing photos when buying a Southern Arizona home. Get essential tips on checking scale, neighborhood fit, and daily views from MVP-RealtyTeam.com. Call (520) 965-3536.

Why I Love Educating Buyers and Sellers

Why I Love Educating Buyers and Sellers

Why I Love Educating Buyers and SellersMartha Viera Parsons
Published on: 20/07/2026

Confused by the Southern Arizona real estate process? Learn how client education helps Tucson area buyers and sellers make confident, informed decisions.

Why Every Neighborhood Has Its Own Personality

Why Every Neighborhood Has Its Own Personality

Why Every Neighborhood Has Its Own PersonalityMartha Viera Parsons
Published on: 20/07/2026

Looking for a home in Southern Arizona? The neighborhood is just as important as the house. Learn how to compare lifestyle, amenities, social character, and convenience to find your perfect fit. Read our guide!

Green Valley, AZ: More Than Just a Retirement Destination

Green Valley, AZ: More Than Just a Retirement Destination

Green Valley, AZ: More Than Just a Retirement DestinationMartha Viera Parsons
Published on: 17/07/2026

Discover why Green Valley, AZ is more than just a retirement community. Explore abundant outdoor activities, vibrant local attractions, and an active lifestyle.

Questions to Ask Before Making an Offer

Questions to Ask Before Making an Offer

Questions to Ask Before Making an OfferMartha Viera Parsons
Published on: 17/07/2026

Planning to buy a home in Southern Arizona? Discover the essential questions to ask about major systems, HOA rules, and inspections before you make an offer.

Why Mountain Views Mean Different Things to Different Buyers

Why Mountain Views Mean Different Things to Different Buyers

Why Mountain Views Mean Different Things to Different BuyersMartha Viera Parsons
Published on: 17/07/2026

Looking for a mountain view home in Southern Arizona? Discover what to consider—from lighting and privacy to maintenance—to find the perfect view for your lifestyle.

Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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