THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Sellers: Fix the Little Things Buyers Notice

Sellers: Fix the Little Things Buyers Notice

Sellers: Fix the Little Things Buyers NoticeMartha Viera Parsons
Published on: 31/08/2026

Don't let small imperfections ruin a buyer's first impression. Discover Martha's tips on basic maintenance and grab our Home Preparation & Staging Checklist.

Start a Home Information Binder Before Selling

Start a Home Information Binder Before Selling

Start a Home Information Binder Before SellingMartha Viera Parsons
Published on: 26/08/2026

Preparing to sell your home? Organize records for roofing, HVAC, plumbing, appliances, solar, warranties, and improvements in one easy-to-use home information binder.

 What Stays With the House When You Sell?

What Stays With the House When You Sell?

 What Stays With the House When You Sell?Martha Viera Parsons
Published on: 24/08/2026

Selling your home? Learn why fixtures, appliances, TVs, mirrors, shelving, and other items should be addressed before listing to avoid confusion with buyers.

Sellers: Try the 30-Second Front-Door Test

Sellers: Try the 30-Second Front-Door Test

Sellers: Try the 30-Second Front-Door TestMartha Viera Parsons
Published on: 20/08/2026

Preparing to sell your home? Use this simple walkthrough to spot clutter, blocked sightlines, lighting issues, and missed opportunities before listing.

Preparing to Sell? Decide What to Repair Before You Start Spending Money

Preparing to Sell? Decide What to Repair Before You Start Spending Money

Preparing to Sell? Decide What to Repair Before You Start Spending MoneyMartha Viera Parsons
Published on: 18/08/2026

Preparing to sell your home? Learn what to repair, what to disclose, and what may be better left alone before spending money on renovations.

Sellers: Why Your Home Showing Begins at the Front Door

Sellers: Why Your Home Showing Begins at the Front Door

Sellers: Why Your Home Showing Begins at the Front DoorMartha Viera Parsons
Published on: 15/08/2026

First impressions matter! Discover why the front entry is a crucial part of your home showing and learn easy tips to create a welcoming experience for buyers.

Martha Viera Parsons

Associate Broker · Realtor

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