THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

The first ten days on market
A buyer's quiet checklist
Green Valley vs. Sahuarita
On editorial photography

What to Watch During the First Week Your Home Is for Sale

Martha Viera Parsons

Published on: 16/10/2026

Learn how to track buyer response, monitor showing activity, and interpret feedback during your first week on the Southern Arizona real estate market.

What a Complete Home Listing Launch Should Include

Martha Viera Parsons

Published on: 16/10/2026

A successful home sale requires more than just an MLS entry. Learn how to launch your Green Valley, Sahuarita, or Vail property with the right marketing and preparation plan.

How Buyers Compare Homes and Why It Matters for Your Asking Price

Martha Viera Parsons

Published on: 15/10/2026

Learn how to accurately price your Southern Arizona home to sell. Understand active listings, buyer comparisons, and how presentation impacts your home's value.

Why Listing Photos Matter When Selling a Home

Martha Viera Parsons

Published on: 15/10/2026

Your home's first impression is online. Learn how to prepare your Southern Arizona property for real estate photography to attract buyers in Green Valley, Vail, and Sahuarita.

What to Do Before You List Your Southern Arizona Home

Martha Viera Parsons

Published on: 15/10/2026

Planning to sell your home in Southern Arizona? Learn how to prepare, stage, and maximize curb appeal for buyers in Green Valley, Vail, and Sahuarita.