THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Downsizing From Another State? Decide What Earns the Moving Truck

Downsizing From Another State? Decide What Earns the Moving Truck

Downsizing From Another State? Decide What Earns the Moving TruckMartha Viera Parsons
Published on: 08/10/2026

Relocating to Southern Arizona? Learn why the cheapest thing to move is what you leave behind, and how to choose the perfect 55+ community for your lifestyle.

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Is It Time to Downsize? Start With Your Next Chapter

Is It Time to Downsize? Start With Your Next Chapter

Is It Time to Downsize? Start With Your Next ChapterMartha Viera Parsons
Published on: 04/10/2026

Thinking about downsizing in Southern Arizona? Discover why it is really about creating your next chapter and finding the perfect lifestyle fit. Call Martha!

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Downsizing: Start With the Life You Want Next

Downsizing: Start With the Life You Want Next

Downsizing: Start With the Life You Want NextMartha Viera Parsons
Published on: 29/09/2026

Thinking of downsizing in Southern Arizona? Discover why envisioning your desired lifestyle is the most important first step. Request our free guide today.

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The One-Year Downsizing Test

The One-Year Downsizing Test

The One-Year Downsizing TestMartha Viera Parsons
Published on: 25/09/2026

A practical three-question method for deciding what should—and should not—move with you to your next home.

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Downsizing Without the Overwhelm: What Should Come With You?

Downsizing Without the Overwhelm: What Should Come With You?

Downsizing Without the Overwhelm: What Should Come With You?Martha Viera Parsons
Published on: 21/09/2026

Overwhelmed by downsizing? Discover practical tips for sorting memories, organizing your belongings, and preparing for your next chapter in Southern Arizona.

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Downsizing Does Not Have to Mean Moving Immediately

Downsizing Does Not Have to Mean Moving Immediately

Downsizing Does Not Have to Mean Moving ImmediatelyMartha Viera Parsons
Published on: 09/09/2026

Think you have to sell immediately to downsize? Learn how preparing early gives you control, maximizes equity, and reduces moving stress in Southern Arizona.

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Martha Viera Parsons

Associate Broker · Realtor

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