THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Moving to Arizona: What Buyers Should Know Before Making the Move

Moving to Arizona: What Buyers Should Know Before Making the Move

Moving to Arizona: What Buyers Should Know Before Making the MoveMartha Viera Parsons
Published on: 08/07/2026

Thinking of moving to Southern Arizona? Discover what buyers need to know about the climate, home styles, and lifestyle in Quail Creek, Green Valley, and beyond.

Things to Do in Sahuarita, AZ: A Local's Guide

Things to Do in Sahuarita, AZ: A Local's Guide

Things to Do in Sahuarita, AZ: A Local's GuideMartha Viera Parsons
Published on: 25/06/2026

From a lakeside park to a Cold War missile silo and Madera Canyon trails, here are the best things to do in Sahuarita, AZ — by someone who lives here.

Retiring to Arizona in 2026: The Real Tax Benefits, the Lifestyle, and What Nobody Tells You

Retiring to Arizona in 2026: The Real Tax Benefits, the Lifestyle, and What Nobody Tells You

Retiring to Arizona in 2026: The Real Tax Benefits, the Lifestyle, and What Nobody Tells YouMartha Viera Parsons
Published on: 11/06/2026

Thinking about retiring to Arizona? Here's what you need to know about taxes, climate, communities, and real estate in 2026 — from a Southern Arizona specialist REALTOR®.

Downsizing in Southern Arizona: 7 Things You Need to Know Before You Make Your Move

Downsizing in Southern Arizona: 7 Things You Need to Know Before You Make Your Move

Downsizing in Southern Arizona: 7 Things You Need to Know Before You Make Your MoveMartha Viera Parsons
Published on: 11/06/2026

Thinking about downsizing in Southern Arizona? Here's honest, practical guidance from a senior real estate specialist who has helped hundreds of families through this transition.

55+ Communities in Southern Arizona: What to Look For, What to Ask, and How to Choose

55+ Communities in Southern Arizona: What to Look For, What to Ask, and How to Choose

55+ Communities in Southern Arizona: What to Look For, What to Ask, and How to ChooseMartha Viera Parsons
Published on: 11/06/2026

Exploring 55+ active adult communities in Southern Arizona? Here's what an experienced senior specialist REALTOR® wants you to know before you decide.

How to Sell a House Fast in Sahuarita AZ | Maximize ROI

How to Sell a House Fast in Sahuarita AZ | Maximize ROI

How to Sell a House Fast in Sahuarita AZ | Maximize ROIMartha Viera Parsons
Published on: 03/06/2026

Learn how to sell your house fast in Sahuarita, AZ with smart pricing, curb appeal, staging, energy upgrades, and local real estate marketing strategies.

Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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