THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Your First 30 Days in Southern Arizona: Plan the Landing, Not Just the Closing

Your First 30 Days in Southern Arizona: Plan the Landing, Not Just the Closing

Your First 30 Days in Southern Arizona: Plan the Landing, Not Just the ClosingMartha Viera Parsons
Published on: 08/10/2026

Closing day is just the beginning. Learn how to plan your first month, establish your routine, and settle into your new Southern Arizona community seamlessly.

55+ Living in Southern Arizona

55+ Living in Southern Arizona

55+ Living in Southern ArizonaMartha Viera Parsons
Published on: 07/10/2026

Looking for the right 55+ active adult community? Learn how to evaluate amenities, locations, and home styles to find your perfect fit in Southern Arizona.

Arizona Homeowners: These New Laws Could Affect Your HOA, Your Property, and Your Daily Life

Arizona Homeowners: These New Laws Could Affect Your HOA, Your Property, and Your Daily Life

Arizona Homeowners: These New Laws Could Affect Your HOA, Your Property, and Your Daily LifeMartha Viera Parsons
Published on: 05/10/2026

A practical, plain-English guide to Arizona's 2026 laws impacting HOAs, backyard shade structures, property rights, and driver safety. Read Martha's breakdown!

New Construction or Resale in Southern Arizona: Which Is the Better Fit?

New Construction or Resale in Southern Arizona: Which Is the Better Fit?

New Construction or Resale in Southern Arizona: Which Is the Better Fit?Martha Viera Parsons
Published on: 04/10/2026

Torn between new construction and resale homes in Southern Arizona? Discover the pros and cons to find the perfect fit for your lifestyle. Call Martha today!

Why the First Week of Your Home Listing Matters in Southern Arizona

Why the First Week of Your Home Listing Matters in Southern Arizona

Why the First Week of Your Home Listing Matters in Southern ArizonaMartha Viera Parsons
Published on: 22/09/2026

Learn why the first days of a home listing matter and how a planned launch can help Southern Arizona sellers make a stronger first impression.

Moving to Arizona? Wait Before Replacing All Your Furniture

Moving to Arizona? Wait Before Replacing All Your Furniture

Moving to Arizona? Wait Before Replacing All Your FurnitureMartha Viera Parsons
Published on: 20/08/2026

Moving to Southern Arizona? Measure first, prioritize essential furniture, and live in your new home before deciding how to furnish every room.

Martha Viera Parsons

Associate Broker · Realtor

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