THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

What to Watch During the First Week Your Home Is for Sale

What to Watch During the First Week Your Home Is for Sale

What to Watch During the First Week Your Home Is for SaleMartha Viera Parsons
Published on: 16/10/2026

Learn how to track buyer response, monitor showing activity, and interpret feedback during your first week on the Southern Arizona real estate market.

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What a Complete Home Listing Launch Should Include

What a Complete Home Listing Launch Should Include

What a Complete Home Listing Launch Should IncludeMartha Viera Parsons
Published on: 16/10/2026

A successful home sale requires more than just an MLS entry. Learn how to launch your Green Valley, Sahuarita, or Vail property with the right marketing and preparation plan.

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Build a Home History Folder Before You List

Build a Home History Folder Before You List

Build a Home History Folder Before You ListMartha Viera Parsons
Published on: 12/10/2026

Learn how to organize repair records and build a home-history folder before selling your Southern Arizona home in Green Valley, Sahuarita, or Tucson.

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Your Backyard Is Part of the Sale in Southern Arizona

Your Backyard Is Part of the Sale in Southern Arizona

Your Backyard Is Part of the Sale in Southern ArizonaMartha Viera Parsons
Published on: 12/10/2026

Learn how to prep your Southern Arizona patio and backyard for a home sale. Attract buyers in Green Valley, Tucson, and Sahuarita with these staging tips.

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Buyers Are Comparing Your Home Before They Ever Walk In

Buyers Are Comparing Your Home Before They Ever Walk In

Buyers Are Comparing Your Home Before They Ever Walk InMartha Viera Parsons
Published on: 12/10/2026

Learn how to effectively prepare and price your Southern Arizona home. Compare listings like a buyer to sell faster in Green Valley, Tucson, or Sahuarita.

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Moving From Out of Area? Do This Before Your Trip

Moving From Out of Area? Do This Before Your Trip

Moving From Out of Area? Do This Before Your TripMartha Viera Parsons
Published on: 05/10/2026

Relocating to Southern Arizona? Learn how to prepare for your house-hunting trip to make your real estate search efficient and successful. Call Martha!

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Martha Viera Parsons

Associate Broker · Realtor

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