THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Buyers Are Comparing Your Home Before They Ever Walk In

Buyers Are Comparing Your Home Before They Ever Walk In

Buyers Are Comparing Your Home Before They Ever Walk InMartha Viera Parsons
Published on: 12/10/2026

Learn how to effectively prepare and price your Southern Arizona home. Compare listings like a buyer to sell faster in Green Valley, Tucson, or Sahuarita.

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Three Things Buyers Notice in the First Thirty Seconds

Three Things Buyers Notice in the First Thirty Seconds

Three Things Buyers Notice in the First Thirty SecondsMartha Viera Parsons
Published on: 06/08/2026

Want to sell your home faster? Discover the three things buyers notice in the first 30 seconds of a tour and how to maximize your home's first impression.

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Martha Viera Parsons

Associate Broker · Realtor

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