THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

How Buyers Compare Homes and Why It Matters for Your Asking Price

How Buyers Compare Homes and Why It Matters for Your Asking Price

How Buyers Compare Homes and Why It Matters for Your Asking PriceMartha Viera Parsons
Published on: 15/10/2026

Learn how to accurately price your Southern Arizona home to sell. Understand active listings, buyer comparisons, and how presentation impacts your home's value.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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