Your First Home Showing May Happen Online: What Southern Arizona Sellers Need to Know

Long before many buyers enter a home, they have already made a decision about it: whether to click. Online presentation has become part of the

showing process, and a buyer may encounter your home among dozens of properties on a phone or laptop.

Make the First Image Count

The first photograph should immediately communicate something appealing about the property. The remaining images should help buyers understand

the home logically rather than forcing them to piece it together.

Preparation Matters

Decluttering, lighting, window treatments and furniture placement can affect how rooms photograph. Professional photography works best when the

property is fully prepared before the camera arrives.

Price Is Part of the Presentation

A beautiful listing substantially outside the range buyers consider reasonable may still struggle for attention. Price, photography and presentation need to

work together.

Make the Description Useful

The description should be accurate, specific and useful. Instead of relying only on generic adjectives, tell buyers what is genuinely distinctive about the

property.

Martha's Tip

Look at your listing on a phone, not just a desktop computer. That smaller screen may be exactly how your buyer first encounters your home. Your

online presentation has one primary job: earn the in-person showing.

Request Martha’s Seller’s Guide and Home Preparation & Staging Checklist.

Martha Viera Parsons | MVP Realty Team | HomeSmart Advantage Group | (520) 965-3536 | [email protected]

You'll Be an MVP With Me.