THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Your Guide to the 55+ Lifestyle in Southern Arizona

Your Guide to the 55+ Lifestyle in Southern Arizona

Your Guide to the 55+ Lifestyle in Southern ArizonaMartha Viera Parsons
Published on: 01/09/2026

Choosing a 55+ community is about more than the house. Explore Martha's tips on finding the perfect lifestyle and amenities in Southern Arizona.

Read the Community Rules Before You Buy

Read the Community Rules Before You Buy

Read the Community Rules Before You BuyMartha Viera Parsons
Published on: 31/08/2026

Looking at 55+ communities in Southern Arizona? Discover Martha's tips for reviewing HOA rules to ensure the neighborhood actually fits your lifestyle.

WHO MAINTAINS THAT?

WHO MAINTAINS THAT?

WHO MAINTAINS THAT?Martha Viera Parsons
Published on: 27/08/2026

Considering a 55+ community in Southern Arizona? Learn how to compare HOA vs. homeowner maintenance responsibilities to find your ideal lock-and-leave lifestyle.

Choose 55+ Amenities for Your Real Life

Choose 55+ Amenities for Your Real Life

Choose 55+ Amenities for Your Real LifeMartha Viera Parsons
Published on: 20/08/2026

Comparing 55+ communities in Southern Arizona? Focus on the amenities, clubs, fitness options, and activities you’ll actually use before choosing a home.

Moving From California to Southern Arizona? Build a Real Cost-of-Living Comparison

Moving From California to Southern Arizona? Build a Real Cost-of-Living Comparison

Moving From California to Southern Arizona? Build a Real Cost-of-Living ComparisonMartha Viera Parsons
Published on: 19/08/2026

Moving from California to Southern Arizona? Compare housing, taxes, insurance, utilities, healthcare, transportation, and lifestyle costs before relocating.

Why Your First Home Doesnt Have to Be Your Forever Home

Why Your First Home Doesnt Have to Be Your Forever Home

Why Your First Home Doesnt Have to Be Your Forever HomeMartha Viera Parsons
Published on: 03/08/2026

Your first home does not have to be your forever home. Learn how Southern Arizona buyers can confidently take the first step toward homeownership.

Martha Viera Parsons

Associate Broker · Realtor

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