THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Why I Love Educating Buyers and Sellers

Why I Love Educating Buyers and Sellers

Why I Love Educating Buyers and SellersMartha Viera Parsons
Published on: 20/07/2026

Confused by the Southern Arizona real estate process? Learn how client education helps Tucson area buyers and sellers make confident, informed decisions.

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Why Every Neighborhood Has Its Own Personality

Why Every Neighborhood Has Its Own Personality

Why Every Neighborhood Has Its Own PersonalityMartha Viera Parsons
Published on: 20/07/2026

Looking for a home in Southern Arizona? The neighborhood is just as important as the house. Learn how to compare lifestyle, amenities, social character, and convenience to find your perfect fit. Read our guide!

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Why Mountain Views Mean Different Things to Different Buyers

Why Mountain Views Mean Different Things to Different Buyers

Why Mountain Views Mean Different Things to Different BuyersMartha Viera Parsons
Published on: 17/07/2026

Looking for a mountain view home in Southern Arizona? Discover what to consider—from lighting and privacy to maintenance—to find the perfect view for your lifestyle.

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Should You Buy the Biggest House in the Neighborhood?

Should You Buy the Biggest House in the Neighborhood?

Should You Buy the Biggest House in the Neighborhood?Martha Viera Parsons
Published on: 17/07/2026

Is more space always more useful? Explore if buying the biggest house in a Southern Arizona neighborhood fits your lifestyle and future resale plans.

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Who Pays the Buyer Agent Now?

Who Pays the Buyer Agent Now?

Who Pays the Buyer Agent Now?Martha Viera Parsons
Published on: 12/07/2026

Confused about real estate commissions after the NAR settlement? Learn how buyer agent compensation works, who pays, and how to negotiate the best deal.

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Is a 55+ Community Right for You?

Is a 55+ Community Right for You?

Is a 55+ Community Right for You?Martha Viera Parsons
Published on: 08/07/2026

Explore the benefits of 55+ communities in Southern Arizona. Find out if the amenities, clubs, and lifestyle in Quail Creek or Green Valley fit your next chapter.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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