THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Why Choosing the Right Real Estate Agent Matters More Than Ever

Why Choosing the Right Real Estate Agent Matters More Than Ever

Why Choosing the Right Real Estate Agent Matters More Than EverMartha Viera Parsons
Published on: 30/07/2026

Selling a home takes more than a listing. Learn how pricing, marketing, communication, negotiation, local knowledge, and experience protect sellers.

Five Mistakes Home Sellers Make Before Putting Their Home on the Marketers Lifestyle

Five Mistakes Home Sellers Make Before Putting Their Home on the Marketers Lifestyle

Five Mistakes Home Sellers Make Before Putting Their Home on the Marketers LifestyleMartha Viera Parsons
Published on: 27/07/2026

Planning to sell your Southern Arizona home? Associate Broker Martha Viera Parsons outlines 5 crucial home selling mistakes to avoid for a smoother, faster transaction.

Why I Recommend Looking Beyond the Listing Photos

Why I Recommend Looking Beyond the Listing Photos

Why I Recommend Looking Beyond the Listing PhotosMartha Viera Parsons
Published on: 20/07/2026

Wide-angle lenses can mislead. Discover why you must look beyond listing photos when buying a Southern Arizona home. Get essential tips on checking scale, neighborhood fit, and daily views from MVP-RealtyTeam.com. Call (520) 965-3536.

Moving from California to Arizona: What Buyers Should Consider

Moving from California to Arizona: What Buyers Should Consider

Moving from California to Arizona: What Buyers Should ConsiderMartha Viera Parsons
Published on: 08/07/2026

Relocating from California to Southern Arizona? Compare lifestyles, home styles, and costs to make your out-of-state move seamless, comfortable, and well-planned.

What Buyers and Sellers Need to Know Right Now

What Buyers and Sellers Need to Know Right Now

What Buyers and Sellers Need to Know Right NowMartha Viera Parsons
Published on: 23/06/2026

Get the latest Quail Creek Country Club real estate market update with insights for buyers, sellers, amenities, lifestyle, and Southern Arizona trends.

Unlock Success in Your Real Estate Journey

Unlock Success in Your Real Estate Journey

Unlock Success in Your Real Estate JourneyMartha Viera Parsons
Published on: 19/06/2026

Work with Martha Viera Parsons, Associate Broker and REALTOR® with MVP Realty Team, serving Quail Creek, Green Valley, Sahuarita, Vail, and Southern Arizona buyers and sellers.

Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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