How One Home Listing Can Create an Entire Marketing Campaign
How can one listing create multiple marketing opportunities?
A well-planned property media session can provide the foundation for an entire listing marketing campaign.
The Listing Launch Playbook describes a system where one property visit can provide photos, vertical video, aerial footage, a 3D tour, floor plans and community imagery that can then be used across multiple marketing channels.
ListerPros-Listing-Launch-Playbook.pdf
How I Think About Listing Content
One listing can provide content for:
Property Photography
Professional images for the MLS and online marketing.
Property Video
Short videos for social media and longer walkthroughs.
Aerial Photography
Helpful for showing the property, lot, views and surrounding area.
Floor Plans
Helpful for buyers who want to understand the layout.
Community Content
Images and videos that help buyers understand the surrounding lifestyle.
Open House Marketing
Promotional content before and during the event.
Follow-Up Marketing
Content used to reconnect with interested buyers.
Why This Matters to Southern Arizona Sellers
Your home should not receive one announcement and then disappear.
A marketing plan can provide multiple opportunities to highlight different aspects of the property.
The kitchen may be featured one day.
The outdoor living area another day.
The floor plan another.
The neighborhood another.
This allows potential buyers to learn more about the property over time.
Thinking About Selling Your Southern Arizona Home?
Lets discuss how to prepare your home before it goes on the market.
Martha Viera Parsons
MVP Realty Team
