THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

The first ten days on market
A buyer's quiet checklist
Green Valley vs. Sahuarita
On editorial photography

Moving to Southern Arizona? Build Your Life Map Before Your Home List

Martha Viera Parsons

Published on: 08/10/2026

Planning a move to Southern Arizona? Learn how mapping your everyday routine helps you choose the perfect community before you build your home shortlist.

A Smoother Move Starts Before Moving Day

Martha Viera Parsons

Published on: 01/09/2026

Moving soon? Reduce stress with Martha's organization tips. Learn how to pack smart and grab our Southern Arizona Relocation Guide for a seamless move.

Moving to Southern Arizona? Choose for Your Ordinary Monday, Not Just Your Vacation Saturday

Martha Viera Parsons

Published on: 12/08/2026

Vacationing in Southern Arizona is easy, but relocating requires a different test. Learn how to evaluate a community to find the perfect fit for your daily life.

Why You Should Visit a Neighborhood More Than Once Before Buying

Martha Viera Parsons

Published on: 10/08/2026

A neighborhood may feel completely different during the day and evening. Visit more than once and test your everyday routes before deciding where to buy.

Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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