THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Downsizing From Another State? Decide What Earns the Moving Truck

Downsizing From Another State? Decide What Earns the Moving Truck

Downsizing From Another State? Decide What Earns the Moving TruckMartha Viera Parsons
Published on: 08/10/2026

Relocating to Southern Arizona? Learn why the cheapest thing to move is what you leave behind, and how to choose the perfect 55+ community for your lifestyle.

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The Ordinary Tuesday Test: Choosing a Home You'll Love Every Day

The Ordinary Tuesday Test: Choosing a Home You'll Love Every Day

The Ordinary Tuesday Test: Choosing a Home You'll Love Every DayMartha Viera Parsons
Published on: 28/07/2026

Searching for a home in Southern Arizona? Learn why your everyday routine matters more than the holidays. Read "The Ordinary Tuesday Test" by Martha Viera Parsons to find a home that truly fits your lifestyle.

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Is Now the Best Time to Buy a Home? Here's the Question I Encourage Buyers to Ask Instead

Is Now the Best Time to Buy a Home? Here's the Question I Encourage Buyers to Ask Instead

Is Now the Best Time to Buy a Home? Here's the Question I Encourage Buyers to Ask InsteadMartha Viera Parsons
Published on: 28/07/2026

Wondering if it's the right time to buy a home in Southern Arizona? Discover why your lifestyle and personal goals matter more than real estate market headlines.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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