THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

The first ten days on market
A buyer's quiet checklist
Green Valley vs. Sahuarita
On editorial photography

TEST YOUR CONNECTION!

Martha Viera Parsons

Published on: 27/08/2026

Don't accidentally buy a home with digital dead zones. Learn why checking internet options and cell service reliability is crucial for today's home buyers.

WHAT’S REALLY INCLUDED?

Martha Viera Parsons

Published on: 27/08/2026

Touring model homes? Don't get caught off guard by upgrade costs. Learn how to compare base prices, standard features, and lot premiums when buying new construction.

SHOW THE STORAGE!

Martha Viera Parsons

Published on: 27/08/2026

Selling your home? Don't forget the closets. Buyers evaluate storage space closely. Learn how to declutter and stage your closets to make them look spacious.

In New Construction, You’re Buying the Lot Too

Martha Viera Parsons

Published on: 26/08/2026

Buying new construction in Southern Arizona? Compare lot location, privacy, orientation, future development, amenities, and lot premiums before choosing a homesite.

Buying in a 55+ Community? Compare the Location Inside the Community

Martha Viera Parsons

Published on: 19/08/2026

Buying in a 55+ community? Learn how to compare home locations based on amenities, traffic, privacy, golf-course views, walking routes, and your daily routine.