THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Sell Smart in Today’s Market

Sell Smart in Today’s Market

Sell Smart in Today’s MarketMartha Viera Parsons
Published on: 07/10/2026

Planning to sell your Southern Arizona home? Learn how to evaluate competing listings, stage effectively, and use photography to attract the right buyers.

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Right-Size Your Next Move

Right-Size Your Next Move

Right-Size Your Next MoveMartha Viera Parsons
Published on: 07/10/2026

Moving into a smaller house? Discover why right-sizing your space, maintenance, and location might be the better goal for 55+ homeowners in Southern Arizona.

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The Arizona Patio Test: A Smart Buyer Tip

The Arizona Patio Test: A Smart Buyer Tip

The Arizona Patio Test: A Smart Buyer TipMartha Viera Parsons
Published on: 04/10/2026

Buying a home in Southern Arizona? Discover why the "Patio Test" is crucial for outdoor living and finding the perfect real estate fit. Call Martha today!

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Southern Arizona's Market Right Now: Balanced, and What That Actually Means for You

Southern Arizona's Market Right Now: Balanced, and What That Actually Means for You

Southern Arizona's Market Right Now: Balanced, and What That Actually Means for YouMartha Viera Parsons
Published on: 29/09/2026

Wondering if you should sell in Quail Creek or Green Valley? Discover what a balanced Southern Arizona real estate market actually means for your home's value.

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Southern Arizona's Market Right Now: Balanced, and What That Actually Means for You

Southern Arizona's Market Right Now: Balanced, and What That Actually Means for You

Southern Arizona's Market Right Now: Balanced, and What That Actually Means for YouMartha Viera Parsons
Published on: 23/09/2026

Wondering if you should sell your home in Quail Creek, Green Valley, or Sahuarita this fall? Discover the honest truth about the current Southern Arizona real estate market.

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How One Home Listing Can Create an Entire Marketing Campaign

How One Home Listing Can Create an Entire Marketing Campaign

How One Home Listing Can Create an Entire Marketing CampaignMartha Viera Parsons
Published on: 22/09/2026

Learn how one property media session can create photos, videos, floor plans, aerial content, community marketing, and more for Southern Arizona home sellers.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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