THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Your Guide to the 55+ Lifestyle in Southern Arizona

Your Guide to the 55+ Lifestyle in Southern Arizona

Your Guide to the 55+ Lifestyle in Southern ArizonaMartha Viera Parsons
Published on: 01/09/2026

Choosing a 55+ community is about more than the house. Explore Martha's tips on finding the perfect lifestyle and amenities in Southern Arizona.

See the Neighborhood After Dark

See the Neighborhood After Dark

See the Neighborhood After DarkMartha Viera Parsons
Published on: 31/08/2026

Love a house during the day? Martha explains why you should always visit a neighborhood at night to ensure the lighting and traffic fit your lifestyle.

Read the Community Rules Before You Buy

Read the Community Rules Before You Buy

Read the Community Rules Before You BuyMartha Viera Parsons
Published on: 31/08/2026

Looking at 55+ communities in Southern Arizona? Discover Martha's tips for reviewing HOA rules to ensure the neighborhood actually fits your lifestyle.

Give the Neighborhood Its Own 15-Minute Showing

Give the Neighborhood Its Own 15-Minute Showing

Give the Neighborhood Its Own 15-Minute ShowingMartha Viera Parsons
Published on: 18/08/2026

Found a home you love in Southern Arizona? Spend 15 extra minutes exploring the neighborhood to evaluate traffic, streets, amenities, sidewalks, surroundings, and everyday livability.

Why You Should Visit a Neighborhood More Than Once Before Buying

Why You Should Visit a Neighborhood More Than Once Before Buying

Why You Should Visit a Neighborhood More Than Once Before BuyingMartha Viera Parsons
Published on: 10/08/2026

A neighborhood may feel completely different during the day and evening. Visit more than once and test your everyday routes before deciding where to buy.

Can You Trust Online Home Value Estimates?

Can You Trust Online Home Value Estimates?

Can You Trust Online Home Value Estimates?Martha Viera Parsons
Published on: 27/07/2026

Are online home value estimates accurate? Discover what automated tools miss and why a local Comparative Market Analysis (CMA) is vital for Arizona homeowners.

Martha Viera Parsons

Associate Broker · Realtor

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