THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Why Every Neighborhood Has Its Own Personality

Why Every Neighborhood Has Its Own Personality

Why Every Neighborhood Has Its Own PersonalityMartha Viera Parsons
Published on: 20/07/2026

Looking for a home in Southern Arizona? The neighborhood is just as important as the house. Learn how to compare lifestyle, amenities, social character, and convenience to find your perfect fit. Read our guide!

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Why Mountain Views Mean Different Things to Different Buyers

Why Mountain Views Mean Different Things to Different Buyers

Why Mountain Views Mean Different Things to Different BuyersMartha Viera Parsons
Published on: 17/07/2026

Looking for a mountain view home in Southern Arizona? Discover what to consider—from lighting and privacy to maintenance—to find the perfect view for your lifestyle.

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Should You Buy the Biggest House in the Neighborhood?

Should You Buy the Biggest House in the Neighborhood?

Should You Buy the Biggest House in the Neighborhood?Martha Viera Parsons
Published on: 17/07/2026

Is more space always more useful? Explore if buying the biggest house in a Southern Arizona neighborhood fits your lifestyle and future resale plans.

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Moving to Arizona: What Buyers Should Know Before Making the Move

Moving to Arizona: What Buyers Should Know Before Making the Move

Moving to Arizona: What Buyers Should Know Before Making the MoveMartha Viera Parsons
Published on: 08/07/2026

Thinking of moving to Southern Arizona? Discover what buyers need to know about the climate, home styles, and lifestyle in Quail Creek, Green Valley, and beyond.

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Quail Creek: Resort-Style 55+ Living Redefined

Quail Creek: Resort-Style 55+ Living Redefined

Quail Creek: Resort-Style 55+ Living RedefinedMartha Viera Parsons
Published on: 07/07/2026

Explore Quail Creek Country Club's resort-style amenities and vibrant 55+ community for active adults.

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Who Pays the Buyer Agent Now?

Who Pays the Buyer Agent Now?

Who Pays the Buyer Agent Now?Martha Viera Parsons
Published on: 06/07/2026

Confused about buyer agent commissions after the NAR settlement? Learn how buyers and sellers can navigate compensation to secure the best deal in 2026.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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