THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Comparing Southern Arizona HOA Fees? Compare What You Receive, Not Just What You Pay

Comparing Southern Arizona HOA Fees? Compare What You Receive, Not Just What You Pay

Comparing Southern Arizona HOA Fees? Compare What You Receive, Not Just What You PayMartha Viera Parsons
Published on: 12/08/2026

Comparing Southern Arizona communities? Don't just look at the HOA fee. Learn how to compare amenities, rules, and true value to find your perfect home.

What Makes Southern Arizona Different From Other Places to Live?

What Makes Southern Arizona Different From Other Places to Live?

What Makes Southern Arizona Different From Other Places to Live?Martha Viera Parsons
Published on: 30/07/2026

Discover why people are moving to Southern Arizona for sunshine, desert scenery, outdoor recreation, welcoming communities, culture, dining, and an active lifestyle.

Moving from California to Arizona: What Buyers Should Consider

Moving from California to Arizona: What Buyers Should Consider

Moving from California to Arizona: What Buyers Should ConsiderMartha Viera Parsons
Published on: 08/07/2026

Relocating from California to Southern Arizona? Compare lifestyles, home styles, and costs to make your out-of-state move seamless, comfortable, and well-planned.

Buying New Construction in Southern Arizona

Buying New Construction in Southern Arizona

Buying New Construction in Southern ArizonaMartha Viera Parsons
Published on: 08/07/2026

Buying a new construction home in Southern Arizona? Learn why having your own Realtor is essential when navigating builder contracts, model homes, and lot selection.

Financing a Home in Southern Arizona: What Buyers Should Know

Financing a Home in Southern Arizona: What Buyers Should Know

Financing a Home in Southern Arizona: What Buyers Should KnowMartha Viera Parsons
Published on: 08/07/2026

Understand your home financing options in Southern Arizona. Learn about HOA fees, closing costs, and mortgage planning for your new home.

 Living in Vail, AZ: Top Schools & New Homes Guide

Living in Vail, AZ: Top Schools & New Homes Guide

 Living in Vail, AZ: Top Schools & New Homes GuideMartha Viera Parsons
Published on: 30/06/2026

Top-rated schools, newer homes, and wide-open desert just southeast of Tucson — here's why families keep choosing Vail, AZ in 2026.

Martha Viera Parsons

Associate Broker · Realtor

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