THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

A Smoother Move Starts Before Moving Day

A Smoother Move Starts Before Moving Day

A Smoother Move Starts Before Moving DayMartha Viera Parsons
Published on: 01/09/2026

Moving soon? Reduce stress with Martha's organization tips. Learn how to pack smart and grab our Southern Arizona Relocation Guide for a seamless move.

Your Guide to the 55+ Lifestyle in Southern Arizona

Your Guide to the 55+ Lifestyle in Southern Arizona

Your Guide to the 55+ Lifestyle in Southern ArizonaMartha Viera Parsons
Published on: 01/09/2026

Choosing a 55+ community is about more than the house. Explore Martha's tips on finding the perfect lifestyle and amenities in Southern Arizona.

Moving to Arizona? Wait Before Replacing All Your Furniture

Moving to Arizona? Wait Before Replacing All Your Furniture

Moving to Arizona? Wait Before Replacing All Your FurnitureMartha Viera Parsons
Published on: 20/08/2026

Moving to Southern Arizona? Measure first, prioritize essential furniture, and live in your new home before deciding how to furnish every room.

Moving to Southern Arizona? Choose for Your Ordinary Monday, Not Just Your Vacation Saturday

Moving to Southern Arizona? Choose for Your Ordinary Monday, Not Just Your Vacation Saturday

Moving to Southern Arizona? Choose for Your Ordinary Monday, Not Just Your Vacation SaturdayMartha Viera Parsons
Published on: 12/08/2026

Vacationing in Southern Arizona is easy, but relocating requires a different test. Learn how to evaluate a community to find the perfect fit for your daily life.

What Makes Southern Arizona Different From Other Places to Live?

What Makes Southern Arizona Different From Other Places to Live?

What Makes Southern Arizona Different From Other Places to Live?Martha Viera Parsons
Published on: 30/07/2026

Discover why people are moving to Southern Arizona for sunshine, desert scenery, outdoor recreation, welcoming communities, culture, dining, and an active lifestyle.

Understanding HOA Fees Before You Buy a Home

Understanding HOA Fees Before You Buy a Home

Understanding HOA Fees Before You Buy a HomeMartha Viera Parsons
Published on: 29/07/2026

Buying a home? Understand how HOAs affect your lifestyle and budget. Explore HOA fees, rules, amenities, and community maintenance in this guide from Arizona REALTOR® Martha Viera Parsons.

Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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